Hisense Corporation
Your Reliable Partner
Aspiring to become the most reliable brand in the world with more than a century of brand heritage, we aim to continually pursue scientific and technological innovation in hopes to improve overall quality of life and bring happiness to millions of families.
History
In 1988, Hisense started in China Qingdao Brand and as at 1993, “Qingdao brand” was officially renamed “Hisense”. In March of that year, the new trademark was officially registered. In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company and in 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market. In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China’s color TV industry, breaking the history of foreign monopoly.
On April 6, 2017, FIFA and Hisense Group jointly announced in Beijing that Hisense became the official sponsor of the FIFA World Cup in 2018, which is also the first Chinese consumer electronics brand sponsor since the world cup was established in nearly a century.
In 2020, Hisense became a Global Official Partner of the outlisted, organizations; EURO 2020, PSG Football Club, Fnatic Esports Club, Leeds United F.C.
Technologies
Hisense Image Quality Chip Technology
Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.
Hisense ULED Local – Dimming Backlight Control Technology
The Hisense ULED, with local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the “ULED” and “U” is short for “ultra”, implying “Ultimate”. In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.
Hisense Ultra Short Throw-Laser TV Technology
The Laser TV is a disruptive and innovative product, and combines the advantages of projection technology and TV technology, which has reached or even surpassed the LCD TV in terms of user experience and image quality. By the end of October 2018, 503 patents for laser projection were applied for and 161 were authorized. 82 patents and inventions in foreign countries (United States, Europe) were applied for and 15 were authorized.
TriChroma laser TVs produce all colors by laser without any supplement of color wheel, almost meet 100% of the BT.2020 standard and is a true three-color laser TV. Three-color laser display is regarded as the ultimate solution to the laser display and its color expression is better than other display schemes known to mankind. Hisense has fully upgraded its display performance, sound effects and intelligent experience of the its laser TVs.
Hisense “Cloud Brain” Technology
Hisense City “Cloud Brain” can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.
Hisense 5G Communications Technology
Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.
On February 25, 2019, on the opening day of the World Conference on Mobile World Congress (2019MWC) in Barcelona, Spain, Hisense exhibited the 5G prototype mobile phone jointly developed with the Unisoc. It’s going to launch its first 5G commercial mobile phone product in the third quarter of this year, representing new progresses of Hisense in 5G research and development.
AIot Technology
Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to “start washing clothes”, control the air conditioner to “adjust the certain temperature”, and control the microwave oven to “start baking at 8 o’clock in the morning”. Under such circumstances, in 2019, Hisense will set up a globally shared cloud service platform in Asia, Europe, Australia and the Americas, unify AI and operations and establish global service advantages.
Hisense will launch the social TV very soon to allow family members to have interactive video chats at any time. The TV can be used by parents and children to reunite and communicate in real time, and support one-click switching of small window chat modes, so you can chat with family members and friends while watching video contents. Friends can even watch movies and TV shows, cheer for favorite teams, play cards and sing together, and share, talk about and recommend relevant contents in the Circle of Friends of TV in real time.
Hisense Ultra High Definition Display Technology
Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of “Hi View” chip. On this basis, Hisense has realized 4K display for its ULED TV and laser TV. At the same time, Hisense has also launched U9 series TV with the most partitions and the highest degree of image refinement in the world, realized the 8K display and is ready for the advent of 5G era.
In addition to 4k and 8K TV products, Hisense has also been continuously trying in the aspect of the replacement of old growth drivers with new ones and the industrial chain expansion. Hisense applied 4K and 8K image processing and display technologies into medical display and surgical scenes, and developed and launched 4K medical Consultation Display, 8MP HD Consultation Display, 4K Endoscope/OR Display, 4K Digital Operation imaging solution (from video capture to display and transmission are 4K system) etc. The ultra HD medical display marketing has a scale of billions of yuan.
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